Payless created a GENIUS marketing campaign!
Payless created a luxury pop up store called Palessi and sold their shows for 4 and 5 times their value to influencers.
These people are not actors but real people and their reaction to the looks, quality and fashions statements show that they genuinely loved their shoes.
Don’t worry, Payless gave them their money back and did not charge them $200, 300, 400 for the shoes.
However, this ad has me looking to head over to Payless as SOON as possible!
Watch The Entire Payless Experiment Playlist Here!
My YouTube Response Here: